Pharmora

When engaged by Pharmora, the vision was to build a comprehensive healthcare delivery platform that bridges the gap between Nigerians and their local pharmacies. It was about creating a seamless, trusted ecosystem where users could access essential medications, verify availability in real time, and coordinate deliveries.

To bring this to life, I conducted in-depth research into the fragmented nature of pharmaceutical access in Nigeria. Through user interviews and competitive market analysis, I uncovered points ranging from inconsistent inventory to reliance on informal communication via WhatsApp for availability checks. These insights helped shape Pharmora into a streamlined platform designed to replace disjointed workarounds with clarity, reliability, and trust.

Pharmora’s story began with a small, determined team that shared a single vision to transform how Nigerians access essential healthcare products. They recognized a persistent gap between local pharmacies and the people who relied on them for vital medications. Across cities and towns, customers often struggled to find trusted pharmacies, verify drug authenticity, or receive timely deliveries. Determined to change that reality, the team embarked on an ambitious journey to build a unified healthcare delivery platform that would connect pharmacies directly with customers.

To bring this vision to life, the Pharmora team carried out extensive research into Nigeria’s fragmented pharmaceutical landscape. We interviewed pharmacy owners, patients, and healthcare providers to understand the challenges from stock inconsistencies and inflated prices to slow communication and limited delivery options. These insights became the foundation for Pharmora’s mission: to create a seamless, transparent ecosystem where access to healthcare products would be fast, reliable, and affordable.

During development, the team focused on building a platform that would serve both pharmacies and end users with precision. They designed a clean, intuitive interface that allowed users to browse, compare, and order medications effortlessly. Pharmora’s technology also emphasized credibility and compliance. Verified pharmacy partnerships and encrypted data handling were built into the core of the system to ensure that every order maintained the highest standards of quality and transparency.

Since its launch this year 2025, Pharmora has grown into a trusted healthcare companion for many Nigerians in Abuja, Nigeria. Patients now use the platform to find and order genuine medications with just a few taps, while pharmacies benefit from expanded reach and streamlined operations. The result is an ever-growing network that fosters collaboration between healthcare providers, drives digital adoption in the pharmaceutical sector, and empowers communities with better access to care.

Pharmora’s journey continues to evolve guided by innovation, empathy, and the belief that no one should struggle to access the medicines they need. Through its human centered design and technology first approach, Pharmora is redefining how healthcare is delivered, one verified order at a time.

Discovery & Research : Survey and Interviews

For the team to have a better understanding of user needs and behaviours for ordering for medications from pharmacies, we conducted surveys and interviews with

• 12 pharmacy owners and 20 customers to identify pain points in discovery, ordering, and delivery.

  
  

  and got the following key insights:

  
  

• Users cared about speed, authenticity, and clear instructions.

• Pharmacists wanted a dashboard that minimized manual input and confusion.

• Found that 78% of users wanted a single source of truth for availability before purchase.

Information Architecture

Designed a streamlined browsing & search flow allowing users to find medicines by category, condition, or direct search.

Low-fidelity flows for:

• User Side

  
  

  Search ➝ Add to Cart ➝ Upload Prescription ➝ Select Pharmacy ➝ Checkout

  
  

• Pharmacy Side

  
  

  View Orders ➝ Accept/Reject ➝ Confirm Fulfillment ➝ Update InventorySketched and refined potential solutions using rapid paper prototyping.

UI Design Process

Key Features Delivered:

✅ Smart Search with autosuggest and filters by proximity
✅ "Trusted Pharmacies" badge system
✅ Real-time inventory status (In Stock / Nearby / ETA)
✅ Simple prescription upload with in-app camera
✅ Pharmacy dashboard for managing orders and updating status

Impact & Results

Although the MVP was in testing phase, we achieved:

• Increased pharmacy partner sign-ups during beta by 40% in 6 weeks.

• Estimated 35% faster order completion compared to manual phone-based orders

• Mobile-first design increased daily active users by +25% in early pilot tests.

• High feedback ratings for clarity and trustworthiness (Avg. 4.6/5)